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How To Start A Career In Digital Marketing In 2022?

Updated: Mar 16, 2023


How To Start A Career In Digital Marketing in 2022?

Starting a career in digital marketing is a very good decision. As every business is shifting from its traditional ways to modern ways, and digital marketing is only the modern world. For becoming a digital marketer you need to develop the skills which will only help you in moving further. But as we further continue we should know deeply what is digital marketing.


If you use Google Chrome and want to use extensions for your Digital Marketing work, then also do read this article 17 Best Google Chrome Extensions For Digital Marketers.


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WHAT IS DIGITAL MARKETING?


WHAT IS DIGITAL MARKETING? - How To Start A Career In Digital Marketing?

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.



Digital marketing is an umbrella term that includes any and all of the online strategies that companies use to identify, build, and target an audience in the hopes of turning them into customers. Like traditional marketing, digital marketing focuses on promoting and selling a product or service.


Thanks to the rise of smartphones, though, marketing no longer means, Marketing strategies have evolved because consumers have evolved. That’s why digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted and relatable ways—an approach that’s often referred to as “conversational” marketing. That includes anything from social media marketing to paid ads to search engine optimization (SEO), among other techniques.

 

TYPES OF DIGITAL MARKETING


TYPES OF DIGITAL MARKETING - How To Start A Career In Digital Marketing?

1. Content Marketing

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

Content marketing matters, and there are plenty of stats to prove it:

  • 84% of consumers expect companies to produce entertaining and helpful content experiences

  • 62% of companies that have at least 5,000 employees produce content daily

  • 92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.


2. Social Media Marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Because social media marketing involves active audience participation, it has become a popular way of getting attention.





It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.


3. Pay-Per-Click Marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it. How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:

  • Ad quality

  • Keyword relevance

  • Landing page quality

  • Bid amount

Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.



4. Affiliate Marketing

Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.


Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants. Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.


5. Native Advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.


A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the "ad" aspect. It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising.


6. Marketing Automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.

According to statistics:

  • 90% of US consumers find personalization either “very” or “somewhat” appealing

  • 81% of consumers would like the brands they engage with to understand them better

  • 77% of companies believe in the value of real-time personalization, yet 60% struggle with it

Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:

  • Collect and analyze consumer information

  • Design targeted marketing campaigns

  • Send and post marketing messages at the right times to the right audiences

7. E-mail Marketing

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

  • Individualizes the content, both in the body and in the subject line

  • States clearly what kind of emails the subscriber will get

  • Offers a clear unsubscribe option

  • Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just as a promotional tool. Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.



8. Search Engine Optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

  • Quality of content

  • Level of user engagement

  • Mobile-friendliness

  • Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

 

EVOLUTION OF DIGITAL MARKETING


EVOLUTION OF DIGITAL MARKETING - How To Start A Career In Digital Marketing?

The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web. Up until then, marketers worldwide were still unsure of the digital platform.




In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing. Because of this gradual shift, the year 1994 saw new technologies enter the digital marketplace. Also known as "Jerry's Guide to the World Wide Web" after its founder Jerry Yang, Yahoo received close to 1 million hits within the first year. This prompted wholesale changes in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings. 1996 saw the launch of a couple of more search engines and tools like HotBot, LookSmart, and Alexa.

1998 saw the birth of Google. Microsoft launched the MSN search engine and Yahoo brought to the market Yahoo web search. Two years later, the internet bubble burst and all the smaller search engines were either left behind or wiped out leaving more space for the giants in the business. The digital marketing world saw its first steep surge in 2006 when search engine traffic was reported to have grown to about 6.4 billion in a single month. Not one to get left behind, Microsoft put MSN on the backburner and launched Live Search to compete with Google and Yahoo.


Then came Web 2.0, where people became more active participants rather than remain passive users. Web 2.0 allowed users to interact with other users and businesses. As a result, information flow volumes –including channels utilized by digital marketers- increased manifold, and by 2004, internet advertising and marketing in the US alone brought in around $2.9 billion.

Soon, social networking sites began to emerge. MySpace was the first social networking site to arrive, soon followed by Facebook. With new resources, they needed new approaches to promote their brands & capitalize on the social networking platform.


Products marketed digitally are now available to customers at all times. Statistics collected by the Marketingtechblog for 2014 show that posting on social media is the top online activity in the US. The average American spends 37 minutes a day on social media. 99% of digital marketers use Facebook to market, 97% use Twitter, 69% use Pinterest and 59% use Instagram. 70% of B2C marketers have acquired customers through Facebook. 67% of Twitter users are far more likely to buy from brands that they follow on Twitter. 83.8% of luxury brands have a presence on Pinterest. The top three social networking sites used by marketers are LinkedIn, Twitter, and Facebook.



The global digital marketing market was valued at around $290–310 billion in 2019 with future estimates looking much stronger owing to continual attraction on digital channels. The scope of digital marketing is on its peak and this industry report forecasted the industry to grow at a CAGR of 12.8%, reaching around $330–340 billion in 2020.

 

WHY SHOULD YOU INVOLVE IN DIGITAL MARKETING?