Do you want to create an excellent visual hierarchy? Or do you want to make your video more appealing?
I got you about your problem. However, you may have heard about typography. Yes, you heard it right! I am talking about typography, which makes your video more appealing.
Although many fonts are perfect for video editing projects, wait! Do you know which font gets outdated? If not, then don't be worried about this. I will list some amazing fonts that will not get outdated with time.
From a number of san-serif fonts, we have selected the futura font. Very few people have detailed infor of this font. The futura font family belongs to the Sans-serif family and is known as the “font of the future.” So, you can easily use this font in your video editing projects.
But wait! Before knowing the reasons, you should understand why we should know what Futura font is.
What is Futura Font?
Futura font is a geometric San-serif typeface that was first released in 1927. Paul Renner first developed it. Due to its geometric shape, you can also use it in the future. However, it was designed to contribute to Fanfurkart-Project. Now, it is quite a long-lasting project that is known as the font of today.
Reasons to use Futura Font for Video Editing Projects?
Due to its versatile and modern nature, the Futura font still stands in the market with the same grace and demand. After 90 years of creation, it didn’t get outdated and useless. However, it makes a good image in various whether in automotive, arts, or till moon.
But what are the reasons to use Futura font in your video editing? Let’s explore this without further ado.
1. Classic Style:
Futura font comes with a unique and classic design. However, you can see that due to its durability and timelessness. You can easily use it with any other font. You can easily use it, whether in image editing or video editing.
Above all, it is versatile and can easily cooperate in any editing project, providing useful knowledge and information. You can use futura font in any project.
2. Readability:
Futura font is easy to read and understandable. However, you can easily read the small text as well. So, don’t worry about its readability because you can easily use it in any editing project. You can easily be used in formal and casual contexts. The arrangement of words can give a sense of ease to the reader. So, don’t worry about its readability.
3. Timeless font:
Futura font is also known as the timeless font because of its Futuristic behavior. From 1927 to now, this font is performing great and is still used in many projects. That’s why it is called timeless font. However, you can adjust this font with any other.
4. Various styles:
As it comes with various styles that you can use of them. Almost 102 fonts have been there in Futura font. So, don’t worry; you can enjoy any of its styles without hassle.
5. Pair typefaces:
Futura font can be paired with any font because it has the ability to combine with any font regardless of its shape and size. However, you can easily use the Futura font with any font. So, it provides ease and comfort to the users.
Sometimes, we have to use multiple fonts to remove boring text. However, Futura provides the facility to use any font with it. So you can easily use it without any hassle.
6. Goes with Future:
Futura font has been there for almost 95 years and still works as a new font. It never gets outdated or old. However, you can use it in any type with any other font. However, the futura font didn’t get old.
7. Use in Cinematic Videos:
As we know that futura font is used in all types of work, whether it is an ad or whether you have to use Futura font in your movies. However, Futura is used in the caption of Captain America. Above all, it is also used in posters for Gravity and Interstellar.
You can use Futura font in Cinematic videos without any hassle or issue. This will give an amazing impact on the users.
In the movie, Ridley Scott uses Futura font in its title Sequence, which will impact the viewers. Above all, using an amazing fact will create a brand image for users. So, you must select the font according to your brand and needs.
But you may need to know why typography is needed in video editing. Let us explore this as well.
The Importance of Typography in Video Editing
Sometimes, we need to use typography to get the attention of users. However, the right typography will help you to get more views on your site. You need to use useless typography to convey your message to the audience.
Although choosing the right typography is not a big deal, you should know the importance of typography in video editing. Before starting, you should know where fonts are used in video editing.
Where are fonts used in video editing?
1. Title Sequence:
Fonts are used at the start and end of the video. However, the video's title is vital in creating your brand awareness. In the title sequence, credit will give to the people who contribute to creating the video.
2. Lower Thirds:
The lower thirds describe the geographical region or location during the video. You can use typography there as well. However, you can easily combine two various fonts in lower thirds.
3. Captions:
Captions are used for an impaired hearing person or foreign people. Before uploading a video, you get an option to add captions for your video. However, you can use typography in captions.
Importance of Typography in Video Editing
After understanding the use of typography in video editing, you have to understand what is the importance of typography in video editing and how you can use it.
1. Build Brand awareness:
Typography helps you to create brand awareness in the market. However, people will get to know you and your purpose. Strong and well-organized typography will assist you in getting a stream of traffic without any problem.
2. Effect user’s mind:
A study shows that typography has an impact on the human mind. However, you can convince a person to watch your videos. You can use typography to get the attention of users. The eye-catchy font is perfect for grabbing the attention of the audience.
3. Decision Making:
Do you even see a video having amazing typography on thumbnails? What will happen? You will get attracted to that video, which has more appealing typography. So, typography has the power to change the decision of a person.
You can change a person's decision by showing or adding more appealing text. You will get more views and earnings through the video-making project.
4. Give Message:
In video editing, there is visual content, and users have to communicate through visual context. So, you must use a clear and versatile font to appeal to your audience and convey your message.
Let's say you use a font that needs unclear and has blurriness. Then what will happen, users can’t read the context in your video, and there will be a strain on the user’s eye. Then users will never stay on such videos. So, you have to take care of this factor as well.
Before using typography, you must be clear about which font type is required and whether it is clear.
Frequently Asked Questions:
What is typography in video editing?
Typography in video editing is known as kinematic typography, which means the moving text will appear in videos. However, it combines text with motion and conveys a specific message in the viewer’s mind. This is a great technique to memorize the thing in the user’s mind.
Above all, it is the technique of moving text in a synchronized manner. One more thing about kinematic typography is that it provides an amazing look to the text.
What is the importance of typography?
We use typography for two main reasons; first, typography is used to provide clear text to read and the second reason for using typography is to deliver the tone and sentiment of a person. Typography can change a person’s mind and persuade users to decide on your brand.
What is the most important principle of typography?
Consistency is the key principle of typography. Consistent fonts are quite important to maintain the look of your brand. If consistency gets disturbed, then the work will look messy. So, you need to use the same type of font styling for the same information. For example, to emphasize some important information, you can bold that information. But if you want to draw users' attention towards some text, then you can underline that text. These are the features you should remember when using typography in your videos.
What is the most important of typographic animation?
The eye-catchy aspect of animated typography is to bring users' attention to the most important aspect of your animated film. However, this technique highlights some statistics in the video that can be memorized when the video ends.
Final Thoughts
As Futura font has been an evergreen font since it is created. However, you can use this font in your video editing and anything, such as creating ads, animated videos, and animated videos.
However, the Futura font is famous as Helvetica. It gives a sense of harmony and consistency. It is the favorite font used in Hollywood movies. So you don’t need to panic about anything.
I hope you find this article useful and amazing. If you have any ambiguity or issue, you can ask in the comment section given below.
