Updated: Aug 19, 2022
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
Ultimate Guide: Ultimate Guide Of Designing Advertising Logos
Also Read: Factors That Makes A Perfect Logo #1
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colors, shapes and fonts. Here are 5 tips for a great logo design.
1. TARGET AUDIENCE
Identify the type of person who will potentially buy your products and services the design around these principles. Keep referring back to this throughout your design process to make sure you are sticking to the brief.
Demographic Information: Age, Gender, Location, Ethnicity, Background, Marital status, Income etc.
Psychographic Information: Interests, Hobbies, Values, Attitudes Behaviors, Lifestyle etc.
2. FONT CHOICE
Finding the perfect font for your design is all about matching to the style of the icon. But this can be tricky. If the match is too close, the icon and font will compete with each other for attention. If too different the the viewer won't know where to focus. The key is finding the right balance, somewhere in the middle.
3. COLOR THEORY
Every color, including the black and white, has implications. Color needs to be picked carefully to enhance specific logo elements, instill certain emotions and bring nuance to your message with the use of shade and tone.
In general terms, bright and bold colors are attention grabbing, but can appear brash. Muted tones convey a more sophisticated image, but run the risk of being overly low-key.
4. AVOID THE OBVIOUS
A cliché in the context of graphic design, can be defined as 'an image that may have been memorable at one point, but has since been so overused that it has lost all ability to surprise. Obvious design is the equivalent to junk food. It's available everywhere and easy to consume, but passes through us without leaving any nutrition or positive impact.
5. KEEP IT SIMPLE
The use of simple colors and shapes makes it easier to perceive for the viewers of your logo. It is easier on the eyes and will be easier to remember.
Some say that simple logos are hard to market because some cannot easily determine the meaning of it. But, it actually depends on how good your marketing strategies are. It's this simplicity that allows the application of your logo to become versatile and hold its distinction when housed with other design elements in print, on products or on the web.