Updated: Jan 15, 2022
In the current time of designing and styling, Logo plays a key role in giving your design a unique feel. When it comes to selecting a good Logo Design Style, we do spend a lot of time researching and finding some relatable Design to not just make our Logo look unique but also modern.
Beginners face many obstacles on where to start with their logo design. Having no experience in logo designing can lead to doubts and the researching part too can become time consuming. One should always begin by deciding what style of logo they want for their brand/design.
There are many different styles to make a logo. Some of them are very common and only requires basic shape & text, but there are also some type of logo styles which takes some efforts to make. Beginners have no experience in logo designing and they get confused about where to begin and what type of logo to design first.
There are many software you can use to make vector and raster logo designs like Adobe Photoshop, Adobe Illustrator, CorelDraw Graphics Suite, Xara Designer Pro, Affinity Designer, Inkscape and Gravit Designer. Read: Complete Graphic Design Software Breakdown
What Are The Basic logo Types?
Logo styles can be divided into many basic types such as Abstract, Wordmarks, Lettermarks, Brandmarks, Combination marks, Pictorial marks, 3D and Emblems. All the major companies and brands around the world uses one of these types of logo style to make a remarkable impact among their customers. In this post, we will breakdown some basic logo types in details with some famous examples.
Also Read: 5 Tips For A Great Logo Design
Here is our pick of Common Logo Styles which you can use to enhance your designs.
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image like an apple or a bird it's an abstract geometric form that represents your business. Like all logo symbols, abstract marks work really well because they condense your brand into a single image.
Abstract logos are preferred for their ability to give a unique look to a brand. Abstract logos best portray feelings and concepts rather than a real image. They are very influential and such logo establishes a new identity for a business that showcase the goals and ideas of the business.
Some great examples that best represents Abstract logo are Pepsi, Twitter, Spotify, NBC, Nike, Mitsubishi, BP Petroleum, Adidas, MasterCard and Shell.
Mascot logos are often exaggerated, like caricatures. They use simple shapes to convey the personality of the brand or team. But mascot logos are still logos. They need to be legible, simplified, and unique. They may need to include the full team or business name within the logo.
A mascot logo is one that bears an image of an identifiable brand ambassador, often in the form of a cartoon. Mascot logos are designed to be relatable,
Some great examples of Mascot logo are KFC, Pringles, Mr. Clean, Wendy's, Boomer, Monopoly, Starbucks and Amul.
3. GOLDEN RATIO
Golden Ratio isn't actually a logo style but rather a method which designers use. to create a complex logo using different types of shapes. This method isn't very difficult and the final result it give is pretty satisfying.
You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more.
There are many well established famous brands who used Golden Ratio method on their logo design. Some of these brand are Twitter, Toyota, BP Petroleum, MasterCard, Pepsi, Google. Apple and National Geographic.
An emblem logo is made as a symbol that conveys your participation in a certain industry and the ideas you stand for. These logo consists of font inside a symbol or an icon and tend to have a traditional appearance about them that can make a huge visual impact. Such logo style is the go-to choice for many schools, organizations or government agencies.
Also Read: Factors That Makes A Perfect Logo #1
Also Read: Factors That Makes A Perfect Logo #2
Also Read: Factors That Makes A Perfect Logo #3
Emblem style logos can appear anywhere because they're designed to represent powerful universal concepts. Emblem logos take the concept of a combination mark and incorporate it within a frame which perfectly give a visual that's worth remembering.
There are many schools and companies who use Emblem logo to make a striking impact. Some great examples of Mascot Logo are WB (Warner Bros.), Harley Davidson, Starbucks, FBI, BMW, Lamborghini, Ferrari, DPS (Delhi Public School) and NFL.
A wordmark or logotype is a font-based logo that focuses on a business' name alone. Wordmark logos are basically a text of the company which then turned into some stylized text design. Such logo design looks simple but are very effective.
Wordmark logos work really well when a company has a short and distinct name. Take an example of Visa and Coca-Cola, where Visa has a really simple font type and Coca-Cola has quite a unique looking font. They both represent their brand just by using a text rather than a shape.
The best examples of Workmark Logos are Google, Facebook, Netflix, Calvin Clein, Disney, Subway, Coca-Cola, Visa, FedEx, Dell, Yahoo, Sony, Canon, Sega, Logitech and Oracle.
A lettermark is a typography based logo design made only of text. This logo style is based on company or brand's initials, rather than using its full name. It's also known as a monogram. Lettermark logo types are good choice for a company whose name is hard to pronounce, or too long. Lettermark logos are all about simplicity and generally range from two to three letters. Lettermark logos are visual representations of what your business is all about. Shortening a long company name to its initials just makes it easier for audience to remember the logo and name in global markets.
The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognizable. If your company's name is a mouthful, you should definitely consider using a lettermark logo.
The best examples of Lettermark Logos are Cartoon Network (CN), Hewlett Packard (HP), National Aeronautics and Space Administration (NASA), Hennes & Mauritz (H&M), Comedy Central (CC), Procter & Gamble (P&G), International Business Machines (IBM), Victoria and Albert Museum (V&A), British Broadcasting Corporation (BBC), Electronic Arts (EA), McDonald's (M) Home Box Office (HBO), Cable News Network (CNN), Kentucky Fried Chicken (KFC) and Warner Bros (WB).
7. COMBINATION MARK
Combination mark is a type of logo design which involves both company's name and visual representation of the brand. In Combination mark, text and image or icons are combined to make a recognizable logo to helps clarify what a business is all about. It is simply a logotype and logomark combined into one logo to enhance the branding message.
Combination mark logos consists wordmark and symbol, which makes complexity and thus easier to trademark. Adding a catchy name alongside a symbolic image of what your brand is going to offer creates direct connection to the customer. This means your logo is more distinctive, quickly recognizable and less likely to be confused with other brands’ logos.
Some examples of Combination Mark Logos are Burger King, Pizza Hut, Doritos, Walmart, Adidas, Taco Bell, Dunkin Donuts, Domino's Pizza, Swarovski, McDonald’s, Airbnb, Puma, Jaguar, Amazon, Lacoste, Xbox, Microsoft and Lay's
Three-dimensional or 3D logo design give a modern and futuristic look to a brand image. 3D logo also attract more eyes and provides a unique opportunity that will have your company's motto jumping off the page.
3D logos add an extra dimension and create an impression of depth for getting noticed. Such logo work extremely well on apps, games and online platforms. Compared to traditional 2D logos, 3D logo design stands out way easier. Mockups of 3D logo looks astonishing and not to mention, it's a great starting point for animation.
The list of famous 3D Logo is short. Some of the greatest 3D logos are Xbox, Mozilla Firefox, Sony Ericsson, Superman Logo, Audi, Mercedes, Autodesk Maya and Universal Pictures.