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FACTORS THAT MAKES A PERFECT LOGO #1

Updated: Nov 27, 2021



A logo puts a “face with a name” for your customers. They want to know and trust who they do business with. Your logo is the starting point from which all other marketing materials are derived.

To create a memorable identity, your logo, business cards, letterhead, brochures, web site, etc…should all have a common theme that your customer can instantly recognize. Once you decide on a logo, everything else fits together like pieces of a puzzle. When that puzzle is complete, you see a picture of a successful company. Here are some tips to help you make the perfect logo.



1. CREATE POWERFUL CONTENT


Create a wide range of ideas and ensure that every new approach develops from another. This strategy allows many designers to become more creative in creating a concept that best meets the customer’s needs. Remember, you do not have to create hundreds of ideas before determining the right one. Often, the first idea you come up with could be all your client needs. Still, many sources claim that creating numerous sketches increases your chances of finding the ideal solution.


2. APPROPRIATE LOGOS



Your logo should be an appropriate reflection of your industry, suitable for its intended audience. Bright, fun color schemes might work great for a candy store logo, but not for a funeral home. A great logo doesn’t need to say what a company does, your tag line and marketing materials do that. A logo can be conceptual, abstract, original or creative and still make a point.


3. SCALABLE



If you want to design a great logo, go for a design that looks good when scaled downward or upward. It should have a subtle but interesting visual hook and these aspects should not change whether you scale it scaled to 10mm or 10 meters. It is important to remember that you need to use your logo with multiple advertising materials, stationery, and other items. Logos should be simple and easy to reproduce across a variety of media and applications. Your logo should still be effective if it is printed the size of a postage stamp, or as large as a billboard. At the end of the logo design process with Logo Dynamo, you’re going to receive many different file formats of your brand new logo for your various web and print needs, all of which are appropriate for scalability.


4. MEMORABLE AND IMPACTFUL



If someone looks at your company’s logo, will they look away or retain their gaze? Will they look again at the logo to find out more? A perfect logo is memorable and impactful. It will capture the viewer’s attention instantly and leave a positive impression. When they see the logo again, they will recall it and your brand. Your logo is useless if your target market can’t remember it. That’s why a simple, original design is most effective. Leave the “look what I just learned” visual effects to design students. You are in business for the long haul, so longevity is key for your brand identity. “In one day/out the next” trends are great in some industries, but you will still stand out next year when others look outdated. You know you’ve got a great logo when it looks just as good on your website, your letterhead, or a billboard.


5. MAKE USE OF COLOR



Color is another critical element to consider when designing a logo. You should leverage color to acquire a relevant and unique logo design for your business. Study your color palette before picking your logo design. The color you choose should convey not only your ideas but also carry a specific meaning. Your logo design color can attract or turn off potential customers. Conduct research to understand different colors, their purpose, and their effect on your brand. Many logos are full color, and that’s great. Logo Dynamo includes a black and white version of your logo in your final logo kit. This not only ensures your logo is readable and effective in black & white print ads, but is also important for certain promotional supplies where your logo can only be 1 color.

 

The perfect logo can set your business apart from competitors. Leverage these tips to create the ideal logo that meets your business needs. Give your clients a progress review every few days if you are working on a larger project. Take their feedback and constantly fuel it back into your work. Let them feel like they are involved and part of the process. This will keep your design progress on track and result in a satisfied and happy client.


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