Search Results

In a world full of similar brands, it is tough to distinguish one from the other. As a business owner, you have to invest heavily in branding to distinguish your business from others. Branding helps build lasting relationships and with your customers, grow revenue, improve customer retention among other positives. Many customers identify and connect with brands through the logo. It is the first thing a customer notices about your business and thus forms the foundation for branding. A perfect logo helps customers from a good first impression of your business. As such you need to design a great and easily identifiable one for your business. The ideal logo should explain what your business is and what it does. Here are some tips to help you make the perfect logo. Also Read: FACTORS THAT MAKES A PERFECT LOGO #3 1. MAINTAIN A SIMPLE DESIGN One of the mistakes that many businesses make is developing a sophisticated logo. A simple design is easy to work with, but a sophisticated one may be harder to understand. Your target audience may not identify a complex logo design. Choose a logo design that your target audience can associate with your brand with minimal struggle. Excessively intricate or ornate fonts that are difficult to read should be avoided or used very lightly. Heavy use of gradients, shadowing and glow effects can be distracting. A great logo has clear lines that the viewer can identify before losing interest in complex artistry. Strive for less text, more white space. 2. CLEAN CAREFUL CRAFT Ensure your line work is crisp and illustrator shapes are complete and well closed. Be on the lookout for irregular fill pieces and unclosed shapes within your logo. Always use a vector-oriented program to make your designs scalable without causing pixelation. Make sure all of your shapes in Illustrator are closed and complete. Make sure there are no outliers or random fill pieces of unclosed shapes hidden in your design. Also, make sure you are using a vector-based program so that your designs are scalable without becoming pixelated. 3. UTILIZE SYMBOLS Nearly all excellent logos feature a captivating symbol that separates them from competitors. To have a distinct logo design for your business, you include a fitting symbol. Exercise your creativity to ensure the symbol you choose fits your brand. There are different ways of including symbols in your logo. For example, some brands integrate word marks in text with a unique writing style to make logos catchy. Other organizations combine a symbol with their brand name to create a captivating logo. Many brands integrate company names with a symbol or image within their logo. Emblems are popular examples of logos that combine a symbol, an icon, and text. 4. VERSATILE / RESPONSIVE DESIGN When building a logo design, go for something that looks equally good on all internet devices. Responsive web design means your logo suit all devices and there is no need for the viewer to enlarge or minimize it for their screen. The same applies for application on any print materials during advertising. 5. DISTINCT DESIGN One reason you need a logo is to make it easier for your target audience to identify you from the crowd. As such, you need a logo design that stands out in the cluttered marketplace. A distinct logo is a great asset in branding as it makes it easier to build brand awareness, increase visibility among other things. Once you take it to market and use it on your merchandise and advertising campaigns, it won’t take long before your target customers start identifying your brand using the logo. The perfect logo can set your business apart from competitors. Leverage these tips to create the ideal logo that meets your business needs. Give your clients a progress review every few days if you are working on a larger project. Take their feedback and constantly fuel it back into your work. Let them feel like they are involved and part of the process. This will keep your design progress on track and result in a satisfied and happy client. UP NEXT: FACTORS THAT MAKES A PERFECT LOGO #1

A logo puts a “face with a name” for your customers. They want to know and trust who they do business with. Your logo is the starting point from which all other marketing materials are derived. To create a memorable identity, your logo, business cards, letterhead, brochures, web site, etc…should all have a common theme that your customer can instantly recognize. Once you decide on a logo, everything else fits together like pieces of a puzzle. When that puzzle is complete, you see a picture of a successful company. Here are some tips to help you make the perfect logo. Also Read: FACTORS THAT MAKES A PERFECT LOGO #2 1. CREATE POWERFUL CONTENT Create a wide range of ideas and ensure that every new approach develops from another. This strategy allows many designers to become more creative in creating a concept that best meets the customer’s needs. Remember, you do not have to create hundreds of ideas before determining the right one. Often, the first idea you come up with could be all your client needs. Still, many sources claim that creating numerous sketches increases your chances of finding the ideal solution. 2. APPROPRIATE LOGOS Your logo should be an appropriate reflection of your industry, suitable for its intended audience. Bright, fun color schemes might work great for a candy store logo, but not for a funeral home. A great logo doesn’t need to say what a company does, your tag line and marketing materials do that. A logo can be conceptual, abstract, original or creative and still make a point. 3. SCALABLE If you want to design a great logo, go for a design that looks good when scaled downward or upward. It should have a subtle but interesting visual hook and these aspects should not change whether you scale it scaled to 10mm or 10 meters. It is important to remember that you need to use your logo with multiple advertising materials, stationery, and other items. Logos should be simple and easy to reproduce across a variety of media and applications. Your logo should still be effective if it is printed the size of a postage stamp, or as large as a billboard. At the end of the logo design process with Logo Dynamo, you’re going to receive many different file formats of your brand new logo for your various web and print needs, all of which are appropriate for scalability. 4. MEMORABLE AND IMPACTFUL If someone looks at your company’s logo, will they look away or retain their gaze? Will they look again at the logo to find out more? A perfect logo is memorable and impactful. It will capture the viewer’s attention instantly and leave a positive impression. When they see the logo again, they will recall it and your brand. Your logo is useless if your target market can’t remember it. That’s why a simple, original design is most effective. Leave the “look what I just learned” visual effects to design students. You are in business for the long haul, so longevity is key for your brand identity. “In one day/out the next” trends are great in some industries, but you will still stand out next year when others look outdated. You know you’ve got a great logo when it looks just as good on your website, your letterhead, or a billboard. 5. MAKE USE OF COLOR Color is another critical element to consider when designing a logo. You should leverage color to acquire a relevant and unique logo design for your business. Study your color palette before picking your logo design. The color you choose should convey not only your ideas but also carry a specific meaning. Your logo design color can attract or turn off potential customers. Conduct research to understand different colors, their purpose, and their effect on your brand. Many logos are full color, and that’s great. Logo Dynamo includes a black and white version of your logo in your final logo kit. This not only ensures your logo is readable and effective in black & white print ads, but is also important for certain promotional supplies where your logo can only be 1 color. The perfect logo can set your business apart from competitors. Leverage these tips to create the ideal logo that meets your business needs. Give your clients a progress review every few days if you are working on a larger project. Take their feedback and constantly fuel it back into your work. Let them feel like they are involved and part of the process. This will keep your design progress on track and result in a satisfied and happy client. UP NEXT: FACTORS THAT MAKES A PERFECT LOGO #3

Video Editing is becoming more and more popular as Social Media to Digital Media, Promotions to Advertisements, everything that goes into the internet is getting done in the form of Videography. Such video content are edited by Professionals who use Video Making as their Full Time Job and not just professionals, nowadays video editing got so much easier that people are now started to edit their Clips on a Smartphone. Everyone nowadays is taking their jab at Video Editing and why not, it got so much easier as there is much powerful hardware available to render 100 of minutes of clip in just 10 minutes. And not just that, there are thousands of Video Editing courses available on the Internet and don't forget YouTube. You can find any type of Tutorial from Beginner to Intermediate to Professional level editing that would definitely give a boost to your ongoing project in a long run. Also Read: What Are LUTs And How To Use Them In Premiere Pro Also Read: How To Install And Use Presets Into Your Premiere Pro Project Also Read: 5 Must Have Transitions For Your Premiere Pro Project In 2022 Video editing is becoming so common that even graphic designers are starting to learn software like premiere pro, filmora, etc. When it comes to Editing Videos in your Desktop PC, there are several options to choose from Paid to Free Editing Software, you can also create Motion Graphic videos from these Software. Windows Movie Maker used to be a Free to use Video Editing Software included in Windows XP and later discontinued on January 10, 2017 and was replaced by Video Editor which is built in with Microsoft Photos on Windows 10. Choosing a Video Editing program for your project is quite tough as some software comes with a hefty price tag which you may have to pay for monthly or annually. Have a look at our picks of Top 5 Video Editing Software: 1. ADOBE PREMIERE PRO (Windows, Mac) Premiere Pro is an an industry leading Video Editing software which is an all rounder and also suitable for Beginners. Premiere Pro is a Powerful Software which also gives some level of freedom to build entry level Motion Graphics. Premiere Pro rules out with it's vast availability of Plugins, Presets, Transitions and most importantly because of it's developer company Adobe SPECIFICATIONS REQUIRED: Intel® 6th Gen or newer CPU – or AMD Ryzen™ 1000 Series or newer CPU Microsoft Windows 10 (64-bit) or later, MacOS 10.15 or above 8 GB of RAM 2 GB of GPU memory For a list of supported graphic cards PRICING: Premiere Pro isn't free of cost as it's developed by a team of developers which provides time to time updates, support and adds new features quite often Premiere Pro costs around ₹2,300 Monthly or ₹27,600 Annually. 2. FINAL CUT PRO (Mac) Final Cut Pro is a Powerful Video Editing Software developed by Apple for Professional Film Makers. It is only available for Mac users. Final Cut Pro X was introduced by Apple in 2011. It provides 360 Degree VR Editing and non-linear, non-destructive editing of any QuickTime compatible video format Final Cut Pro provides tools that seems Professionals yet easy to use. This include the Magnetic Timeline that enables users to move and trim clips without causing problems for the rest of the video. Final Cut Pro comes with varieties of Motion Graphics Templates, Transitions, and Video Effects that gives users some grip to experiment on their Projects. Also Read: How To Choose Colors And Fonts For Your Design/Brand? Also Read: A Guide To Google Adsense Approval Of Your Website In 2022 SPECIFICATIONS REQUIRED: MacOS 11.5.1 or later 4GB of RAM (8GB recommended for 4K editing, 3D titles and 360° video editing) 1GB of VRAM Recommended for 4K Editing 3.8GB of available disk space PRICING: Final Cut Pro isn't a subscription based software, so all you have to pay is one time fee of ₹25,000 or $299.99 3. CYBERLINK POWERDIRECTOR (Windows, Mac, IOS) PowerDirector is a Video Editing program developed by CyberLink for consumer Level Video editing. Cyberlink PowerDirector isn't as powerful as Premiere Pro or Final Cut Pro but is easier to learn and a bit more affordable than it's competitors. PowerDirector is famous for it's Fast rendering. Clear interface. Loads of effects and it's capability to edit 3D and 4k videos as well as 360-degree video capability and Motion Tracking. It doesn't require a High Performance Graphic Card to work properly. SPECIFICATIONS REQUIRED: Microsoft Windows Xp, Windows 7 or later, MacOS X v10.14 or above Intel Core i3 or AMD Phenom II and above 4 GB of RAM 128 MB VGA VRAM or higher PRICING: Cyberlink PowerDirector is available as one time purchase or a monthly/annual subscription. It costs around $19.99 or ₹1500 per month for it's latest version and an Annual fee of $129.99 or ₹9750. 4. FILMORA PRO (Windows, Mac) Filmora X is for beginners and comes with free, lifetime, and annual plans which offers basic to intermediate level editing capabilities, whereas FilmoraPro is for professional editors which offers advanced features and number of built in Titles, Effects and Filters. Also Read: Stock Photography And Footage Selling: A Complete Guide Also Read: What Is Rebranding And Why It Is So Important? There is a free version of FIlmora available to download, but it will always export your video with Wondershare Logo which appear in your final video. FilmoraPro is an advanced version of it's successor Filmora X with some additional and advanced features like Free Hand Mask, Color Wave Form, Video Keyframe, Partial Timeline export option. SPECIFICATIONS REQUIRED: Windows 8 (64-bit) or later, MacOS 10.13 or above Intel 4th Gen Core Processors or AMD equivalent, Apple M1 4GB of RAM 4GB of VRAM Recommended for HD and 4K Editing PRICING: FIlmoraPro comes up in a 1 time plan with a price tag of $149.99 or ₹11,167. You can also download it's Trial Version with few limitations. 5. Sony Vegas Pro (Windows, Mac) Originally developed as audio editing software, Sony Vegas Pro is a Video editing program developed by Sony Creative Software. Vegas Pro is a professional video editing software designed for editing Music Videos, TV shows, Movies and Audio Files Sony Vegas does not require any powerful hardware to run properly, allowing it to operate smoothly on almost any standard Windows computer (Depending on the version you are using). It supports Open Effects Plug-Ins, Cinematic Color Grading and a wide range of Presets and Transitions. Also Read: 10 Common Mistakes Designers Make #2 Also Read: Difference In Raster And Vector Graphics In Designing Also Read: Hue, Saturation and Lightness (HSL) in Color System: Explained SPECIFICATIONS REQUIRED: Intel Core i5 or AMD Quad Core and Faster Microsoft Windows 10 (64-bit) or later 8 GB of RAM 4GB of VRAM Recommended PRICING: Vegas Pro comes up with both Subscription and 1 time purchase plan whereas subscription starts from $12.99/month for 12 months billed plan or $19.99 for 1 month billed plan. Vegas Pro could be yours with a one time purchase of $249 or ₹18,500. This Top picks above is a personal experience of software used by the author and could be varies by someone else's use of any of the above programs. You can always choose a trial version of these software (If developer provides Trial versions) before making a purchase to have a better idea of what you are looking for. Articles Related To Video Editing & Designing: • How To Start A Career In Digital Marketing In 2022? • 8 Free Online Tools To Boost Your Graphic Design Work • 10 Common Mistakes Designers Make #1 • File Types In Graphic Design: Complete Breakdown • Primary, Secondary, Tertiary And Complementary Colors In Design | Complete Color Guide • 6+ Common Types of Logo Design For Beginners • Trendy Logo Design Styles in 2021 • 10 Best Photoshop Plugins To Use In 2022 • 7 Digital Art & Portrait Style To Learn And Start In 2022 • 10 Best Tutorials To Learn Digital Portrait Painting As A Beginner In 2022 UP NEXT: Why Branding Is So Important In 2022? 10 Proven Reasons

With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog comes with a built-in members area - so that readers can easily sign easily up to become members of your blog. What can members do? Members can follow each other, write and reply to comments and receive blog notifications. Each member gets their own personal profile page that they can customize. Tip: You can make any member of your blog a writer so they can write posts for your blog. Adding multiple writers is a great way to grow your content and keep it fresh and diversified. Here’s how to do it: Head to your Member’s Page Search for the member you want to make a writer Click on the member’s profile Click the 3 dot icon ( ⠇) on the Follow button Select Set as Writer

We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your Wix Blog. Blogging from Your Wix Blog Dashboard On the dashboard, you have everything you need to manage your blog in one place. You can create new posts, set categories and more. To head to your Dashboard, open the Wix Editor and click on Blog > Posts. Blogging from Your Published Site Did you know that you can blog right from your published website? After you publish your site, go to your website’s URL and login with your Wix account. There you can write and edit posts, manage comments, pin posts and more! Just click on the 3 dot icon ( ⠇) to see all the things you can do. #bloggingtips #WixBlog

When it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out our essential design features. Choose from 8 stunning layouts Your Wix Blog comes with 8 beautiful layouts. From your blog's settings, choose the layout that’s right for you. For example, a tiled layout is popular for helping visitors discover more posts that interest them. Or, choose a classic single column layout that lets readers scroll down and see your post topics one by one. Every layout comes with the latest social features built in. Readers can easily share posts on social networks like Facebook and Twitter and view how many people have liked a post, made comments and more. Add media to your posts When creating your posts you can: Upload images or GIFs Embed videos and music Create galleries to showcase a media collection Customize the look of your media by making it widescreen or small and easily align media inside your posts. Hashtag your posts Love to #hashtag? Good news! You can add tags (#vacation #dream #summer) throughout your posts to reach more people. Why hashtag? People can use your hashtags to search through content on your blog and find the content that matters to them. So go ahead and #hashtag away!