Growing website traffic has become even more challenging than before. With the rise of generative AI and immense competition from other websites, securing the first page results requires more than strategies.
SEO tools have essential roles in helping digital marketers stay ahead of the curve. The problem is, there are A LOT of options out there. Finding the best one can be overwhelming, especially for beginner SEO enthusiasts.
So, we've rounded some of the best picks on SEO tools to increase your website traffic in 2024. The options listed below consist of highly well-known names and some underrated ones with incredible features. Let's dive in!
1. Ahrefs
Ahrefs is a big player when it comes to robust marketing tools. Its features are designed to empower digital marketers, SEO professionals, and website owners with the insights needed to enhance their online presence.
Ahrefs covers various aspects of SEO, including backlink analysis, keyword research, site exploration, and competitor analysis. Even though it's equipped with comprehensive features, the interface is intuitive enough, even for beginners.
It comes with reasonable pricing plans. The Lite plan starts at $99, the Standard plan at $179, the Advanced plan at $399, and the Agency plan at $999 monthly. Larger organizations can also pay for Custom Enterprise Plans.
Main Features
Site Explorer
Keyword Explorer
Site Audit
Content Explorer
Rank Tracker
Competitor Analysis
2. Semrush
Many marketers use Semrush as their holy grail SEO toolkit thanks to its all-encompassing functionalities. It has features for enhancing site SEO, PPC, content marketing, and social media marketing.
Semrush excels in SEO functions like keyword research, backlink analysis, and site audit. However, its capabilities go further to provide insights into various digital marketing channels. It's a go-to solution for a comprehensive approach to online visibility.
With all-inclusive features, Semrush is included as a high-end SEO tool for digital marketers. The Pro plan starts at $99.95, the Guru plan at $199.95, and the Business plan at $399.95 monthly.
Main Features
Keyword Magic Tool
Site Audit
Backlink Analysis
Position Tracking
Social Media Toolkit
3. Answer the Public
Different from its competitors, Answer the Public is a unique SEO tool. It's highly well-known for its robust content ideation tool that stands out in the crowd. The way it generates keyword suggestions is unique and helpful.
Rather than focusing on keyword metrics, Answer the Public visualizes search query data to generate content ideas in the form of questions and related search queries. These insights guide content creators in uncovering the questions their audience is asking.
Answer the Public as a free version with limited features. However, the Pro plan is available for $99 per month with more features and provides a more robust experience for content ideation and strategy.
Main Features
Content Ideation
Keyword Insights
User-Friendly Interface
SEO Insights
Competitor Analysis
4. Moz
Moz is a widely recognized and trusted SEO tool with a variety of features and capabilities for website optimization. It's also known for its emphasis on data accuracy.
Moz provides a suite of tools that includes features for keyword research, backlink analysis, site audits, and rank tracking. It's also renowned for introducing the Domain Authority metric to provide a quick overview of a website's overall authority in search engine algorithms.
Moz offers pricing plans such as the Standard plan at $99, the Medium plan at $149, and the Large plan at $249 monthly. You can enjoy the free trial before purchasing, and custom plans are also available for enterprises.
Main Features
Keyword Research
Backlink Analysis
Site Audits
Rank Tracking
5. SEO Surfer
SEO Surfer can be one of the best investments for enhancing website SEO and driving higher traffic. It specializes in analyzing search engine results pages (SERPs) to provide data-driven insights into content and on-page optimization.
By examining top-performing pages for specific keywords, SEO Surfer assists content creators and SEO professionals in understanding the key factors contributing to high search engine rankings.
SEO Surfer offers a free Chrome extension with basic features. Premium plans with more advanced features start at $29 per month. This tool is a great option for individual SEO specialists and small businesses.
Main Features
SERP Analysis
Content Optimization Suggestions
Keyword Density Analysis
Website Audit
6. Keyworddit
Keyworddit is a unique SEO tool that taps into the vast repository of user-generated content on Reddit. It provides valuable keyword insights based on specific queries asked by audiences on the platform.
The tool extracts keywords and phrases from relevant subreddit discussions. With such insights, marketers and content creators can discover trending topics, user interests, and potential content ideas within specific niches. Keyworddit is a free tool that doesn't require a subscription. You can access its features at no cost.
Main Features
Reddit Keyword Extraction
Content Ideation
Niche Insights
Intuitive Interface
7. RankWatch
Another robust tool for driving traffic is RankWatch. As the name suggests, this tool assists businesses, marketers, and SEO professionals in monitoring and improving their search engine rankings.
With comprehensive rank tracking, RankWatch generates insights into keyword performance, competitor analysis, and on-page optimization. These insights are useful for enhancing overall visibility in search engine results.
RankWatch has several pricing plans to cater to different user needs. Pricing starts at $29 for the Pro plan, $99 for the Pro Plus plan, and $449 monthly for the Business plan. Custom enterprise plans are also available.
Main Features
Rank Tracking
Competitor Analysis
Site Audits
Backlink Analysis
Intuitive Interface
8. Link Wishper
If you have a WordPress blog, Link Whisper is an SEO tool for you. It's a WordPress plugin designed to streamline the internal linking process for website owners and content creators.
Link Whisper suggests relevant internal links when you're creating content. These internal linking suggestions aim to improve on-page SEO, enhance user experience, and help search engines understand your website structure.
Link Whisper offers a variety of pricing plans. The Single Site license is available at $77, the Three Site license at $117, and the Ten Site license at $167. These are one-time payments with lifetime access and support.
Main Features
Internal Link Suggestions
Link Reporting
Customization
Anchor Text Analysis
Takeaway
These tools are widely used in the SEO industry and can be valuable for optimizing websites, tracking performance, and staying competitive in search engine rankings. Keep in mind that the SEO landscape is dynamic, and new tools may emerge over time.
To choose the best one, start by identifying your needs and preferences. Compare available features and how they can help you grow website traffic. Also, consider subscribing to the paid plan to get comprehensive insights without any restrictions.
Author Bio
Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on.
